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Monday, September 1, 2003


attheraces is delighted to announce that SEAN BOYCE will be joining the channel as the new betting pundit on October 1st. Sean, who previously worked for the Ladbrokes PR department, will present from the studio on a regular basis and also live from the course at all the major racing events.

Before joining Ladbrokes, Sean worked as a freelance racing broadcaster and tipster, working for local independent radio and for the newly revamped BBC Radio Five Live. Joining Ladbrokes in 1997 he quickly became the lead staff broadcaster and moved into the PR department in 1999 where he masterminded the company's media campaigns for the World Cup, Grand National and General Elections. He recently enjoyed great success as the Big Brother Bookie for Channel Four's breakfast show Rise!

Brad Higgins, Director of Programming at attheraces, commented: "We are delighted that someone of Sean's experience is going to take up this important role and I believe that he will prove pivotal to the continuing development of the channel."

Tom Earl, Sponsorship and Communications Manager, said: "Betting information is extremely important to the attheraces channel and we always aim to advise the attheraces viewers as to all available betting concessions and the early morning market movers. Sean's appointment will able us to further improve this service."

Sean Boyce said: "This is a fantastic opportunity for me and I'm lucky to be joining such a talented group of people. I've already been both poacher and gamekeeper in the betting jungle so I'd hope I'm well prepared for this exciting role, I'm certainly looking forward to it."


With just over two months left of the 2003 Flat season on turf, the battle for the Sky Bet 'Go Racing in Yorkshire' Waterford Crystal Trophies presented to the top trainer and jockey on the Yorkshire racecourses during the campaign, is reaching a crucial stage, as previous winners, Mark Johnston and Kevin Darley establish what could be significant leads.

Middleham trainer Mark Johnston - who has won the trainers' award three times in the past, including the first year it was held in 1995 - has recorded 40 winners in the White Rose county, fifteen more than last year's holder, Tim Easterby, with a previous winner, Barry Hills in third place with 20 winners.

Kevin Darley, who is based in North Yorkshire, has won the jockeys' prize every year apart from two occasions, and he's also on the 40 winner mark in the county, having recorded his 100th winner nationally at Ripon at the end of August. In the county, he's five winners ahead of the champion jockey, Kieren Fallon.

The specially-commissioned Waterford Crystal Trophies will be presented to the respective winners at the 'Go Racing in Yorkshire' Annual Lunch in early December - an event sponsored by Sky Bet. They are on display at most Yorkshire meetings during the campaign on the Flat which ends at Doncaster on Saturday, 8 November.

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