Monday, June 27, 2011
FAMOUS HANDICAP REVERTS TO FORMER TITLE
One of British racing’s most famous handicaps will once more be run under its original name in 2011 with the 32Red Bunbury Cup due to be staged at Newmarket’s July Course on Saturday, July 9.
Last year’s renewal, won by St Moritz, was run as the '32Red Trophy (formerly known as the Bunbury Cup)' but the sponsors have made the decision to revert to the historic seven-furlong race’s long-standing title having taken on board feedback from many quarters inside racing further to last year’s event.
The Bunbury Cup was originally named in honour of Sir Charles Bunbury, who inaugurated both of Newmarket's Classics - the 2,000 and 1,000 Guineas.
Ed Ware, chief executive for 32Red Plc, said: “We are a business that actively listens to our customers, and our partners, and further to discussions with Newmarket we have decided to have the race known as the 32Red Bunbury Cup in 2011.
“Renaming the Bunbury Cup to the 32Red Trophy last year stimulated many people to air their views both in favour and against the change. Most important of all for 32Red is actually being recognised as the sponsor of the race, but we also believe being positively associated with such a race is vital for us. On balance, we have decided to revert to this historic race’s former title, which is widely recognised throughout the sport.
“32Red believes in supporting racing in order to expand the reach of our brand, so I am delighted to look forward to this year’s 32Red Bunbury Cup - it is a great race at a great racecourse and we are very pleased to be sponsoring again.”
Newmarket Racecourses managing director Stephen Wallis said: “Ed Ware is a proper chap and a racehorse owner, who has the sport in his heart. We are delighted at his gesture to put racing’s heritage over his own commercial interests.”