Monday, June 7, 2010
HIGHFLYER TV RETAIN C4’S RACING CONTRACT
Channel 4 today announces that Highflyer TV has won the two-year production rights for the corporation’s horse racing coverage. The deal, in operation from January 2011 till December 2012, will merge with Highflyer’s current one-year Channel 4 Racing contract (2010) which coincides with Channel 4’s three-year media agreement with Racecourse Media Group.
As part of its new contract, Highflyer will be responsible for producing about 80 days a year of live terrestrial horse racing coverage, plus 54 editions of The Morning Line. Highflyer has also committed to introducing a range of innovations from graphical enhancements, additional onscreen talent to new editorial initiatives, which will together continue the process of modernising and further strengthening the content.
Julian Bellamy, Head of Channel 4, said: “After a rigorous and valuable tender process, I am delighted that Highflyer has won. The company’s commitment to quality and innovative broadcasting, combined with its unrivalled experience of the racing world, means Channel 4 will continue to be at the forefront of UK racing production. I look forward to working with them over the coming years to develop ever more compelling programming for both existing and new audiences.”
John Fairley, Chairman of Highflyer TV Limited, commented: “I am thrilled for everyone connected with Highflyer that we have won this two-year contract. The entire team has worked tremendously hard to make the changes that have already been introduced on air this year. However, we knew that these were only work in progress, and are delighted that we can continue with our plans for further improvements and innovation.“
Andrew Thompson, Channel 4’s Racing Consultant, added: “I am delighted that after a very competitive process Highflyer won through. Horse racing authorities are making significant strides to improve and modernise the sport in the coming years. Channel 4 and Highflyer will be major partners in this journey for positive change and we look forward to working with all parties to help produce the best possible television experience for our viewers.”
For old articles (from 1st March 2000) go to the Newslink
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