AT THE RACES TO BROADCAST EVERY ROYAL ASCOT RACE FREE ONLINE
At The Races, the UK and Ireland’s most watched dedicated horseracing channel, will broadcast all five days of Royal Ascot from June 17-21 free of charge via its website, www.attheraces.com
This will be the first time that every race on every day of the Royal Meeting has been made available free via the internet. Users need only register with www.attheraces.com to gain access to the stream
The streaming broadcast of Royal Ascot will be a straight simulcast of the award-winning At The Races TV coverage, starting with a live preview programme direct from the course at 9am right through to the last live race at 5.30pm.
The permanent, online live streaming service from At The Races is available under a subscription priced at £9.99 per month.
At The Races was recognised recently at the prestigious Broadcast Magazine Digital Channel Awards when the business won in the highly competitive ’Best Sports Service’ category ahead of rival Racing UK, Eurosport and Setanta Sports News.
Broadband services have proved a significant contributor to the success of the At The Races business, with the website now attracting over 500,000 monthly unique users each month.
Atheraces.com’s coverage of the Royal Meeting will also feature specially recorded video material including a 10-part preview of the meeting, part of a dedicated, event microsite, www.attheraces.com/ascot
Matthew Imi, Chief Executive, At The Races said:
“Making Royal Ascot available free to all our registered website users is another step in extending our coverage of the world’s greatest race meeting to the widest possible audience.
“We already serve over 1 million streams per month across attheraces.com and TV audiences continue to grow both domestically and in the many international territories that now take our UK and Irish racing product on an increasingly frequent basis.”
At The Races Royal Ascot TV Schedule:
9am - Royal Ascot Preview (Live from Ascot)
11am - Royal Ascot Racing News (Live from Ascot)
12.45pm - Royal Ascot Racing Today (Live from Ascot)
1.45pm - Every Royal Ascot Race Live
5.45pm - Royal Ascot Phone-In
9.30pm - Royal Ascot Review
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