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Monday,June 13, 2005


At The Races, the UK and Ireland's leading horseracing and betting channel, has today officially commenced the launch of its new on-screen graphics and form content system.

Bringing together automated live race information and form content together on-screen is a first for horseracing broadcasts. It is a further significant step forward for the TV viewer and punter.

"It propels the viewing experience and production quality to another level" commented Matthew Imi, Chief Executive of At The Races.

"We believe our viewers will be the real winners; the channel now offers unrivalled race viewing together with the most in-depth live racing information. As a race meeting progresses you will now get the very best pictures, commentary and stats all in one easily viewed presentation"

The new graphics system uses iKnowledge's leading-edge graphics software, analytics and automated data management technologies to produce a live 'on-demand' graphics resource of racecard data, prices, form, stats & trends for on-screen display.

The system and its content were created in under twelve weeks and will roll-out over the summer in three release phases. Developed, hosted and launched by iKnowledge Ltd, a sports content and technology service provider based in Godalming, Surrey,

Kevan Moretti, iKnowledge's Co-Founder and Commercial Director, said "With At The Races, iKnowledge is now directed to fully exploit its complete and in-depth "stockbroker's view" of racing all year round. With the same depth and focus that we learned from developing systems for financial markets and with our other sports broadcasts, iKnowledge will bring the most relevant and key information that really matters for both viewers and punters."


The unique British luxury clothing label Jaeger has joined Newmarket Racecourses in supporting Ladies Day, the first day of Newmarket's annual flagship summer event - the July Meeting 5th - 7th July.

The lucky winner of the Best Dressed Lady Competition' will now receive, along with a Caribbean holiday, a fabulous outfit by Jaeger worth £1,000.

Jaeger's roots are firmly planted in the mid nineteenth century and have evolved from the original theories of a Dr Jaeger into the international brand that we know today. Jaeger's Spring Summer 2005 collection is a unique fusion of elegance, understatement and low-key British luxury which gives it an unmistakable identity.

Gaynor Haxby, Marketing Manager for Newmarket Racecourses said: "Jaeger and Newmarket Racecourses are both classic British brands with large international appeal. We are delighted that Jaeger has so generously supported our very popular Ladies Day competition which looks to be the best yet."

The first prize for the Best Dressed Lady Competition' is a fantastic £1,000 Jaeger outfit and a luxury holiday to Barbados courtesy of Escape Hotel and Spa and Virgin Holidays where the winners will be guests of the President of the Barbados Turf Club for racing Caribbean style.

The runner-up will win a fabulous weekend away for two at The Swan at Lavenham, while third prize will be a hospitality package for four people to the finale Newmarket Night on 12th August 2005 plus a visit the Newmarket Thai Spa for a traditional Thai massage and Facial.

Ten finalists will be selected from amongst the race goers by a panel of judges who will mingle with the crowd from gate opening time until the first race. The finalists will be invited to the Winner's Enclosure for the final judging to take place. Each finalist will receive a stylish hat courtesy of Newmarket Hat Hire and a goody bag.

Tickets for all three days of the July Meeting can be booked in advance by visiting www.newmarketracecourses.co.uk or by calling 01638 675 500:

Tuesday 5th July: Ladies' Day featuring the Best Dressed Lady' Competition
Wednesday 6th July: Classic FM Raceway, when the July Course will host its first ever classical concert after racing featuring the National Symphony Orchestra conducted by Bill Hayward and starring Welsh mezzo soprano Katherine Jenkins
Thursday 7th July: Darley July Cup Day, featuring Europe's premier sprint race

In addition to the launch today of its new integrated form content and on-screen graphics At The Races has also unveiled a set of specially commissioned helicopter generated aerial VT packages for each of its UK racecourse partners.

Each package consists of an aerial "arrival" followed by an aerial tour of the geography of each racecourse as well as individual race distance graphics which can be inserted prior to each race.

The core part to each package is a low level circuit of each racecourse which will provide the viewer with a real insight into the geography and layout of each of the ATR partner racecourses. A voiceover commentary to each of the aerial packages can either be pre-recorded or provided live by an ATR presenter trackside.

At The Races commissioned the VT packages from independent production company, Piccolo Productions.

Matthew Imi, Chief Executive of At The Races, said "We want to give our viewers a bird's eye view of the layout of each ATR partner racecourse. Every racecourse has its own individual characteristics and, of course, all of these come into play when owners and trainers are determining where to place their horses as well as how each race is run. Courses such as Southwell are, naturally, of a consistent nature whereas the likes of Chepstow and Hexham have notable inclines at various points around the course. As far as Royal Ascot is concerned we have commissioned a similar set of aerials and graphics for York racecourse and hope that viewers will find this enhances our coverage of this tremendous week of racing.

"The next phase is to create an aerials package for all 27 Irish racecourses and we'll be rolling these out in due course. Viewers should find this a real asset as a number of them may not be as familiar with the layout of the Irish racecourses as they are the UK ones so this should help raise their profile considerably."

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