SKY BET EXTENDS SATURDAY INTERACTIVE PRICEWISE GUARANTEE TO TWO HOURS & 15 MINUTES
Sky Bet is delighted to announce that the "Racing Post Pricewise Guarantee" available to TV interactive customers, which currently covers the duration of the Channel 4 "Morning Line" programme on Saturday mornings, has been extended to two hours and 15 minutes.
Starting from this Saturday, May 14, Sky Bet will guarantee to hold early prices from 8.00am through to 10.15am for TV interactive customers who bet using the red button facility. In addition to covering the entire duration of the "Morning Line", the new guarantee will also cover the At The Races "Racing News" show from 9.00am-10.00am. Further more the final 15 minutes of the guarantee from 10.00-10.15am will match the guarantee offered by some high street betting shops.
Sky Bet's call centre will continue to open from 8am on a Saturday morning and continue to guarantee any Racing Post pricewise odds for at least 15 minutes for telephone customers.
Dale Tempest, PR Director at Sky Bet said: "This new guarantee ensures Sky Bet's interactive TV customers will not only get the best prices available with Sky Bet but they'll also be held for longer than any other bookmaker on a Saturday morning.
"The two hour 15 minute guarantee takes in Channel 4's Morning Line show, the At The Races Racing News show and of course covers the first 15 minutes of high street shop opening. This means Sky Bet's customers with access to Sky's digital platform will no longer have to head for the high street on a Saturday morning to be guaranteed early morning prices."
Tempest continued: "In the last two years we have seen unprecedented growth through our red button services as people discover that interactive TV betting is just as quick, easy and more convenient than any other betting medium."
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