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Tuesday, November 23, 2010


Coral has cut China Rock to 14-1 (from 20-1) for Saturday's Hennessy Gold Cup, following good support for the Mouse Morris-trained seven-year-old today. Denman remains the 4-1 market leader, with Weird Al next at 5-1.

**Hennessy Gold Cup
4-1 Denman, 5-1 Weird Al, 7-1 Burton Port, Diamond Harry, Pandorama, 12-1 Big Fella Thanks, 14-1 Carruthers, (from 20-1) China Rock, Neptune Collonges, Silver By Nature, Taranis, 16-1 Hey Big Spender, Madison du Berlais, 25-1 The Tother One, 33-1 Barbers Shop, Dream Alliance, Niche Market, Rare Bob, Razor Royale, 50-1 Hills Of Aran

**Japan Cup
11-4 Buena Vista, 3-1 Nakayama Festa, 8-1 Oken Bruce Lee, 10-1 Eishin Flash, 12-1 Pelusa, Rose Kingdom, 14-1 Victoire Pisa, 20-1 Joshua Tree, Marinous, Meisho Beluga, Shingen, 25-1 Cirrus Des Aigles, Dandino, Jaguar Mail, 33-1 Voila Ici, 40-1 Mores Wells, Never Bouchon, 50-1 Fifty Proof, 66-1 Timos

**Stan James Fighting Fifth Hurdle
10-11 Binocular, 11-4 Peddlers Cross, 4-1 Starluck, 12-1 Nearby, 16-1 Sublimity, 50-1 Bygones Of Brid, 80-1 Orsippus


BRITISH racecourses are leading the way in selling horse racing to new audiences and developing original means of generating income for the sport.

It has led to the first ever 'Showcase and Awards' to celebrate innovation, excellence and marketing in racing.

Judges from Racing for Change, the Racecourse Association and the O2 Arena particularly heralded the achievements of Chepstow, Doncaster, Hamilton Park, Musselburgh and Redcar Racecourses.

Redcar Racecourse was judged to be the supreme winner.

The initiatives awarded 'Distinctions' - and announced on Tuesday (23 NOVEMBER) - ranged from:

* generating profits for horse racing from a JLS concert (Hamilton Park);

* creating a special Edinburgh Cup racing fixture and increasing the crowd by one third (Musselburgh);

* developing an online communications strategy that led to 5,000 Facebook friends and 600 Twitter followers (Redcar);

* turning Welsh National day into a showcase for Wales (Chepstow);

* to dressing the town of Doncaster with Welcome to Yorkshire during the St Leger festival and creating theatrical British and international catering (Doncaster).

The chairman of Racing Enterprises Ltd, Chris McFadden, one of the judges, said: "In pressing economic times, racecourses have increasingly relied on their commercial enterprise and flair to maintain their successes.

"There were a large number of very strong entries for this inaugural showcase of initiatives from racecourses. Many were fantastic ideas, so choosing those to receive 'distinctions' was a difficult task.

"New ideas must be driven by everyone, and the racing industry has to be willing to try new things and take risks.

"Successful racecourses lead to a successful horse racing industry, and we will continue to do everything that we can to encourage and assist racecourses to attract new audiences."

The other judges were Neva Elliott, Senior Customer Services Manager at the O2 Arena, Voice of the Races Charles Allen, David Fraser of Harrison Fraser, and Caroline Davies, Racecourse Services Director of the Racecourse Association.

Among the 21 initiatives that were 'highly commended' by the judges were:

* launching 'Liverpool day' during the Grand National meeting - leading to a five per cent rise in attendance (Aintree);

* aiming at the younger set with a 'Lucky in Love' event (Beverley);

* planting a herb garden on the racetrack and involving local schoolchildren in catering (Kempton Park);

* jargon-busting with an 'Inside Track' campaign fronted by Radio 2's Johnny Saunders explaining the sport to new visitors (Newbury);

* hosting drive-in movies (Plumpton);

* and camel racing with jockeys on board in the 'Sand National' (Sedgefield).

*Racing for Change is an initiative created by Racing Enterprises Ltd, the commercial arm of British horseracing. The Racing for Change board features all of the sport's key organisations and includes not only representation from the racecourses and the participants, but also the Horserace Betting Levy Board and the British Horseracing Authority, the bodies with responsibility for funding, governance and regulation.

For old articles (from 1st March 2000) go to the Newslink Archive

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