ATR LAUNCHES ODDS COMPARISON SERVICE ON www.attheraces.com
At The Races is pleased to announce the launch of its new Best Odds price comparison service on www.attheraces.com.
ATR's Best Odds service lists prices for every horse running in every race in the UK and Ireland on a daily basis plus ante-post races. The comparator allows punters to compare the odds being offered by 15 betting partners, including leading fixed odds bookmakers, Tote pools and betting exchange Betfair.
Punters can now take advantage of the first class analysis, preview and tipping content available on attheraces.com, study form via a free pop up video service including over 10,000 races, see a full list of constantly updating prices available for the bet they wish to make, then click straight through to place a bet with their choice of betting operator.
The Best Odds service is designed to be as clear and intuitive as possible and includes flashing alerts with each market movement and details of horses that are moving in the market. The service also offers punters the opportunity to open multiple new betting accounts with their choice of betting partners and benefit from a combined total of nearly £300 in free bet offers, all through a single form and registration process.
Other fresh developments in this latest phase include the addition of racecards up to five days in advance and increased free video content including a 'race of the day' function that enables users to watch a replay of each day's feature race on ATR within minutes of the horses passing the post.
A comparison facility is already offered on the At The Races television channel giving viewers a guide to prices across 3 or 4 different bookmakers from a list of at least 12 rotated partner operators.
attheraces.com is the fastest growing horseracing website in the UK with over 280,000 unique users and 24 million page impressions already recorded in January.
Best Odds is the first of a number of exciting developments, including several pioneering video related functions, set to improve the site still further in 2006.
Matthew Imi, Chief Executive of ATR, commented: "We are delighted to be able to offer this excellent service for online punters.
"By displaying at-a-glance prices from fixed odds, pools and exchange partners it is now the most comprehensive comparison service of its kind.
"We've created an outstanding website over the past twelve months and it's a natural progression now to link first class betting functionality to our editorial product. I fully expect the increased online traffic generated by Best Odds to propel us into the number one racing and betting website slot in the very near future, if indeed we aren't there already.
"There is no similar web business out there which has the added benefit of dedicated cross promotion from a broadcast channel attracting over 200,000 different individuals a day. It's also great news for our racecourse partners as it is yet another new revenue stream from which they will benefit."
For old articles (from 1st March 2000) go to the Newslink
Archive
